Question 1

What is included in all Carpia plans?

Accepted Answer

Every Carpia plan includes a branded direct ordering site, customer data ownership, integrated loyalty and retention programme, delivery via Uber Direct, menu and operations management, growth tools, and ongoing support. Everything a multi-site restaurant group needs to convert aggregator customers into direct repeat customers is included from day one with no hidden extras.

Question 2

How much does it cost to set up Carpia across my restaurant locations?

Accepted Answer

Carpia charges a one-off setup fee of £195 per location covering full onboarding, platform configuration, menu setup, and go-live support. The monthly subscription is £79 per location with no food commission at any order value. There are no hidden costs beyond the setup fee and monthly subscription.

Question 3

What is the £1.85 per order integration fee?

Accepted Answer

The £1.85 per order integration fee connects your direct ordering channel to the Uber Direct delivery network. It applies per delivery order and is separate from your monthly subscription. Unlike aggregator commission which rises with every order value, the Carpia integration fee stays flat regardless of basket size - so the more your customers spend, the better your margins become.

Question 4

Who pays the delivery fee on Carpia orders?

Accepted Answer

The Uber Direct delivery fee is charged directly to the customer at checkout in the same way aggregator platforms handle delivery charges. Restaurants set their own customer delivery fee based on their delivery zone and cost structure. The difference between the customer delivery fee and the Uber Direct fulfilment cost is offset by a small delivery menu price uplift, which most restaurants set at 8 to 15% above in-store pricing. This is standard industry practice. Current indicative rates are confirmed during onboarding and are subject to change.

Question 5

Does Carpia have long-term contracts for restaurant groups?

Accepted Answer

No. Carpia operates on a simple monthly subscription with no long-term contracts or tie-in periods. You can cancel with 30 days written notice at any time. We believe the value of building a direct ordering channel should speak for itself and you should never feel locked in to a platform that is not delivering results.

Question 6

How long does it take to launch Carpia across my restaurant locations?

Accepted Answer

The average setup and go-live time for Carpia is around 6 weeks from onboarding. This covers platform configuration, menu setup, branded ordering site build, and go-live testing across your locations. Our team manages the full technical setup process so your team can focus on running the restaurants. Timelines may vary depending on the number of locations and complexity of your menu structure.

Question 7

How does Carpia compare to Deliveroo and Uber Eats for restaurant groups?

Accepted Answer

Deliveroo and Uber Eats are discovery marketplaces that charge 20 to 30% commission on every order and retain full ownership of your customer data. Carpia is a direct ordering platform that sits alongside your aggregator presence. You pay a flat monthly subscription plus a small per order integration fee with zero food commission. You own your customer data, control your brand experience, and build a loyal repeat customer base that orders directly from you across all your UK locations.

Question 8

Can I keep using Uber Eats and Deliveroo while using Carpia?

Accepted Answer

Yes - and we recommend it. Aggregators are effective discovery tools for reaching new customers across the UK. Carpia is designed to work alongside your existing aggregator presence, not replace it. The strategy is to use aggregators for customer discovery, then use Carpia to convert those customers into direct repeat orders where you keep significantly more margin on every transaction.

Question 9

How do multi-site restaurant groups reduce aggregator commission costs in the UK?

Accepted Answer

The most effective way for multi-site restaurant groups to reduce aggregator commission costs is to build a direct ordering channel that captures repeat customers. Once a customer discovers your brand through Uber Eats or Deliveroo, every subsequent direct order saves you the full commission cost on that transaction. Across multiple locations processing hundreds of repeat orders per week, the saving compounds quickly and has a material impact on group-level unit economics.

Question 10

What is a direct ordering platform for restaurants and how does it work?

Accepted Answer

A direct ordering platform allows customers to place delivery or collection orders through your own branded website rather than through a third party marketplace like Uber Eats or Deliveroo. Orders are fulfilled via Uber Direct using the same driver network that powers the aggregators. You keep more margin on every order, own the customer relationship, and access customer data to drive loyalty and repeat business. Carpia provides a fully branded direct ordering platform for multi-site restaurant groups across the UK.

Question 11

How does owning customer data help restaurant groups grow direct orders?

Accepted Answer

When customers order through aggregator platforms all customer data belongs to the platform not the restaurant. With Carpia every customer who places a direct order becomes part of your own database. You can see who ordered, what they bought, how frequently they return, and which locations perform best. This allows you to run targeted loyalty campaigns, re-engagement offers, and personalised promotions that aggregators cannot provide and that compound in value over time.

Question 12

How does the Carpia loyalty programme work for restaurant groups?

Accepted Answer

The Carpia loyalty programme is built into every plan at no extra cost. It rewards customers for placing direct orders, encouraging repeat behaviour through points, rewards, or exclusive offers set by the restaurant. The programme is designed to be simple for customers to understand and easy for teams to manage consistently across multiple locations without operational complexity.

Question 13

How does Carpia compare to Slerp or Flipdish for UK restaurant groups?

Accepted Answer

Carpia, Slerp, and Flipdish all offer direct ordering solutions for UK restaurant groups. Carpia differentiates itself through a flat fee model with zero food commission, a built-in loyalty programme included at no extra cost, and a focus on converting aggregator-acquired customers into direct repeat customers. Flipdish focuses more on POS and kiosk solutions, while Slerp is an all-in-one ordering system for scaling restaurant brands. A detailed comparison can be provided during a demo.

Question 14

Is Carpia available across all my UK restaurant locations?

Accepted Answer

Yes. Carpia is built for multi-site restaurant brands across the UK and scales across all locations under one platform. The Foundation plan covers 2 to 9 locations at £79 per location per month. The Scale plan covers 10 or more locations with custom pricing and lower per-location rates as you grow.

Question 15

What makes Carpia different from other direct ordering platforms for restaurants?

Accepted Answer

Carpia is designed specifically to convert aggregator-acquired customers into owned repeat customers rather than replacing aggregators. It works alongside Uber Eats and Deliveroo, uses Uber Direct for fulfilment, includes loyalty at no extra cost, and charges a flat monthly fee with zero food commission regardless of order volume or basket size.

Pricing that works for restaurant groups

Foundation

£79

Scale

Custom

Foundation

£79

Scale

Custom

Carpia vs Deliveroo and Uber Eats: True Cost Comparison

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A platform designed for independence

Branded Ordering

Full Analytics

Customer Retention

Flexible Delivery

How Carpia pricing plans works

How Carpia pricing plans works

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