Insights

Most multi-site operators do not have an order problem. They have a margin problem dressed up as a channel strategy.

Most restaurant groups do not have a Deliveroo problem. They have a repeat-order problem.

Most restaurant groups do not have an acquisition problem. They have a retention problem they are paying commission on every week.

Most restaurant groups do not have a demand problem. They have a margin problem.

A customer orders from you on Deliveroo three times in a month. You fulfil every order well.

Most operators ask the wrong question. They ask how to negotiate Uber Eats down by a few points.

Most restaurant groups do not have a delivery problem. They have a customer ownership problem.

Most restaurant groups do not have a demand problem. They have a channel problem.